AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on Android in Croatia: Q2 2025 Performance
Explore the performance of leading personal finance apps in Croatia for Q2 2025, with insights into downloads, revenue, and active user trends.
In the second quarter of 2025, the personal finance app market in Croatia showed varied performance among the top five applications on the Android platform. According to data from Sensor Tower, these apps exhibited distinct trends in downloads, revenue, and active user engagement.
YNAB saw a steady increase in weekly revenue, reaching approximately $174 by mid-June. The app's weekly downloads exhibited fluctuations, peaking at 37 in the final week of June. Active user numbers remained relatively stable, ranging from 178 to 219 throughout the quarter.
Splitwise experienced a peak in weekly revenue at $131 in late May, with consistent download numbers reaching up to 207 in April. The active user base expanded significantly, growing from 1.3K in early April to nearly 4K by mid-June.
Wallet: Budget Expense Tracker maintained a steady revenue stream, peaking at $85 in late June. Downloads varied, with a high of 78 in early June, while active users showed a slight increase, ending the quarter at 682.
Finary: Budget & Money Tracker maintained consistent weekly revenue, averaging around $70, despite not recording any downloads or active user data during this period.
Lastly, Mobills: Budget Planner recorded a stable revenue trend, reaching $60 in early June, but did not report any new downloads. Active user engagement was minimal, with numbers dropping to as low as 1.
For a deeper dive into these trends and more insights, visit Sensor Tower's platform.